“My love for writing is not a secret, but something I don’t often share is that there are days when I just don’t want to write.
It happens to all of us, regardless of our passion. There are days when all you crave is mindless activity. You just want to watch TV or take a nap. Other days, you just don’t feel like you have time to fit blogging into your already packed schedule.
Commitment is one of those key things that separates those with sustainable, worthwhile blogs from those who will post a few times and disappear. Being a blogger means making a commitment to serve your audience, even when you don’t feel like you have the time or you just don’t want to write.
To help out in those situations, I identified these 23 ways to be a more productive blogger:
1. Identify your peak.
We have natural rhythms to our productivity, but they differ for each person. For example, I am much more focused between 8 a.m. and noon. I am attracted to shiny objects beginning around 2 p.m. Identify the time of day when you are most productive, and schedule your writing time during those focused hours.
2. Eliminate distractions.
It took the first couple of years of my undergraduate studies for me to figure out the environment I needed to concentrate. What I finally realized was that I couldn’t have the television or radio on when I studied. I also couldn’t study with friends or in noisy or distracting environments. The same is true for when I write. The best environment for me to write in is one where I am alone and it is quiet.
3. Choose your device wisely.
We all have numerous devices we could use for writing, but some enhance the writing process while others seem to hinder it. Some people prefer to write first on paper, then type out a post. Others might find their iPad to be a convenient and productive writing tool. I prefer to write on my desktop computer. I love the big screen and wireless keyboard and mouse. Determining which device works best for you is a matter of trial and error.
4. Consider your workspace.
I’ve read advice from productivity experts about clearing your workspace, leaving nothing but the tools you need for the task you’re completing. That’s a great idea, but it’s probably not for me. The best way to describe my home and work offices is “organized chaos.” What may look like stacks of books and papers to others is a perfect organization system for me. It doesn’t matter what your workspace looks like, as long as you have the tools there to be productive.
5. Change your venue.
Even the perfect workspace can feel stagnant at times. Switch locations if you begin to crave change. I sometimes work from a conference room at the office or at my kitchen table. I am crazy productive in coffee shops. I also have been known to read or grade while sitting in the sun on my front porch or at a patio table overlooking our back yard. Being comfortable will assist your productivity.
6. Switch media.
You spent a lot of time determining which device was most productive for your writing, but sometimes it may seem stifling. It’s OK to switch if that happens.
7. Know why you blog.
Understanding the reason behind why you do what you do will help keep you motivated.
8. Embrace your passion.
Write about something that’s important to you that you know a lot about. You’ll automatically have more motivation.
9. Keep to your writing schedule.
Create and adhere to a writing schedule. The longer you do this, the more writing will become a habit. Your mind will begin to switch into that mode, saying “OK, it’s time to write now.”
10. Be realistic.
You can set yourself up for failure by over-committing initially to how much you can write. I think it’s best to start a blog with a post a week and build from there once you consistently meet that schedule for a couple of months. If you start your blog thinking you’re going to post five or seven days a week, you’re likely to burn out quickly.
11. Keep an idea list.
You can’t be productive during your writing time if you don’t have a clue about what you’re writing. Keep a list of ideas so you never stare at a blank screen wondering what to do next.
12. Avoid research overload.
Don’t get lost in gathering and reading information about your topic. Understand when you know enough to start writing.
Outline your post so you’re ready to write when the time comes. I outlined this post (key points and bullet points) in a notebook earlier in the day, knowing I wouldn’t have time to write it until the evening. However, now the writing is going much more quickly, because I’ve already spent time simmering on the post’s content.
14. Just write.
Don’t edit as you write; that will get you nowhere. Just sit down and write. Editing comes after the full draft is written.
15. Use a timer.
Know about how long a post should take, and set a timer for that amount of time. Doing so will help you focus on communicating efficiently in the time you’ve allotted.
16. Know when you’re done.
You’re writing a blog post, not a novel. You don’t have to trace an idea back to the beginning of thought and forward through the death of your great-great-grandchildren. Write enough to meet your audience’s needs, and then be done.
17. Use the 80/20 rule.
The 80/20 rule says that 20 percent of your input yields 80 percent of your output. Think about that concept in all facets of your productivity. Do you need to do what you’re doing? Only focus on the things that will yield the greatest results.
18. Embrace flow.
Sometimes the writing is just easy. The words flow. Take advantage of this “flow state” and write multiple posts that you can save and use later on days when the words seem difficult.
19. Vary content.
Creating different types of content helps you when you don’t feel like writing as much. It also gives you and your readers variety. Consider writing lists, quotes, reviews, Q&As, or using mostly photos or video to tell a story.
20. Challenge yourself.
Patrick Phillips challenged himself to post every day. Sometimes your competitive nature will keep you going, even when you’re tired.
21. Reward yourself
I often write at the end of the day. Sometimes I don’t feel like doing it. So, I remind myself that I can crawl into bed with a book as soon as I finish my post. Knowing that I will be able to relax without guilt can be a reward for writing my post.
22. Just do it.
The best way to write is to write. Some days you might have to force yourself to post. I hope those days are few and far between. If they’re not, you may want to reconsider your blog’s purpose and frequency.
23. Skip one.
I don’t encourage you to skip posts, because your audience expects you to keep your regular schedule. However, I’ve learned a little secret in seven years of blogging: No one will die if I miss a post. I might feel bad about it. I might have fewer readers that week, but Earth will continue rotating.
What did I miss? How do you encourage yourself to be productive about blogging?
Kenna Griffin is the author of Prof KRG, where a version of this story originally appeared.